Bridging the gap: Experimental evidence on information provision and health insurance choices

Quiroga Gutierrez, Ana Cecilia; Boes, Stefan (2024). Bridging the gap: Experimental evidence on information provision and health insurance choices Health Economics, 33(6), pp. 1368-1386. Wiley 10.1002/hec.4820

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Previous research has shown that individuals do not always make rational decisions when selecting their health insurance, for example, due to the existence of information frictions or mental gaps. We study the effect of specific types of information provision for decision support on health plan choices and test their potential to improve decision quality by implementing a randomized laboratory experiment. We provide personalized and generic aids, differentiate between numerical and visual decision support, and provide one or two optional formats of personalized information. We find that generic aids have no effect on health plan choices while personalized information leads to better choices as measured by several indicators of decision quality. The largest effects were observed for those who “opted in” to visualize personalized information, with immediate and lasting improvements in health insurance decisions. By reducing information frictions, our results suggest that accessible and easy-to-use tools can positively impact health insurance navigation, improve decision-making, and reduce switching costs.

Item Type:

Journal Article (Original Article)

Division/Institute:

School of Health Professions
School of Health Professions > Institute of Health Economics and Health Policy

Name:

Quiroga Gutierrez, Ana Cecilia0000-0003-1649-6680 and
Boes, Stefan

Subjects:

H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory

ISSN:

1057-9230

Publisher:

Wiley

Language:

English

Submitter:

Ana Cecilia Quiroga Gutierrez

Date Deposited:

14 Mar 2024 07:58

Last Modified:

24 Oct 2024 17:59

Publisher DOI:

10.1002/hec.4820

ARBOR DOI:

10.24451/arbor.21386

URI:

https://arbor.bfh.ch/id/eprint/21386

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