Cross-cultural comparison of consumer attitudes toward meat reduction

Delley, Mathilde; Ha, Thanh Mai; Ngo, Minh Hai; Nguyen, Anh Duc; Bui, Thi Lam; Le, Nhu Thinh; Pham, Bao Duong; Markoni, Evelyn; Götze, Franziska; Brunner, Thomas (24 August 2023). Cross-cultural comparison of consumer attitudes toward meat reduction In: 15th Pangborn Sensory Science Symposium. Nantes. 20.-24.08.2023.

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The world’s current population and its diet put enormous pressure on the planet’s resources, whose renewal is under threat. Humanity is living at the expense of future generations. Meat production and consumption are not only one of the main causes of climate change, but also an important lever in tackling this environmental crisis. A shift to a more plant-based diet is one of the ways forward to preserve the health of both the planet and its people. The aim of this study was to identify and compare meat consumer segments in Switzerland and Vietnam, two different socio-economic and cultural contexts, in order to understand meat consumption patterns, willingness to change, and motives, drivers and barriers to food choice. By identifying and comparing meat consumer clusters, segment-specific recommendations addressing meat reduction can be derived, which can then be applied to different geographical and cultural settings.

Item Type:	Conference or Workshop Item (Poster)
Division/Institute:	School of Agricultural, Forest and Food Sciences HAFL School of Agricultural, Forest and Food Sciences HAFL > Consumer-focused Food Production School of Agricultural, Forest and Food Sciences HAFL > Consumer-focused Food Production > Sustainability Assessment of Food Systems School of Agricultural, Forest and Food Sciences HAFL > Consumer-focused Food Production > Consumer Behaviour
Name:	Delley, Mathilde; Ha, Thanh Mai; Ngo, Minh Hai; Nguyen, Anh Duc; Bui, Thi Lam; Le, Nhu Thinh; Pham, Bao Duong; Markoni, Evelyn0000-0002-8442-792X; Götze, Franziska0000-0001-9022-0880 and Brunner, Thomas0000-0002-6770-6548
Subjects:	H Social Sciences > H Social Sciences (General)
Projects:	[UNSPECIFIED] Grün essen? Nachhaltiges Ernährungsverhalten in Vietnam und der Schweiz
Language:	English
Submitter:	Franziska Götze
Date Deposited:	30 Nov 2023 12:58
Last Modified:	30 Nov 2023 12:58
Additional Information:	This research was funded by the Swiss National Science Foundation (SNSF, grant no. IZVSZ1_203324/1) and the Vietnam National Foundation for Science and Technology Development (NAFOSTED, grant no. IZVSZ1. 203324) under the Vietnamese-Swiss Joint Research Programme.
ARBOR DOI:	10.24451/arbor.20409
URI:	https://arbor.bfh.ch/id/eprint/20409