Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations

Hietschold, Nadine; Gurtner, Sebastian; Spanjol, Jelena (2017). Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations Academy of Management Proceedings, 2017(1), p. 16405. 10.5465/ambpp.2017.197

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation
Business School

Name:

Hietschold, Nadine;
Gurtner, Sebastian and
Spanjol, Jelena

Subjects:

H Social Sciences > H Social Sciences (General)

ISSN:

0065-0668

Submitter:

Nadine Hietschold

Date Deposited:

22 Jan 2019 13:44

Last Modified:

22 Sep 2021 13:44

Publisher DOI:

10.5465/ambpp.2017.197

ARBOR DOI:

10.24451/arbor.20

URI:

https://arbor.bfh.ch/id/eprint/20

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