The Pervasive Role of Campaign and Product-Related Uncertainties in Inhibiting Crowdfunding Success

Hopp, Christian; Rose, Stefan; Kaminski, Jermain (2022). The Pervasive Role of Campaign and Product-Related Uncertainties in Inhibiting Crowdfunding Success Journal of Risk and Financial Management, 15(8), p. 370. MDPI 10.3390/jrfm15080370

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In this research, we study the funding decision in crowdfunding from the perspective of potential backers. We assess whether perceived uncertainty affects the decision to contribute to crowdfunding campaigns. For this purpose, we conduct a 2 × 2 between-subjects experiment with different stages of product development and the perceived innovativeness of products depicted in campaigns. Our findings show that an early development stage positively affects perceived uncertainty, adversely affecting the willingness to contribute. Simultaneously, higher perceived innovativeness elicits higher uncertainty perceptions, negatively influencing the willingness to contribute. Our research furthers an understanding of entrepreneur perspective taking to overcome uncertainty perceptions from the indeterminacy of crowdfunding campaigns.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Hopp, Christian0000-0002-4095-092X; Rose, Stefan0000-0002-1327-0830 and Kaminski, Jermain
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	1911-8066
Publisher:	MDPI
Language:	English
Submitter:	Stefan Rose
Date Deposited:	29 Aug 2023 15:31
Last Modified:	29 Aug 2023 15:31
Publisher DOI:	10.3390/jrfm15080370
Uncontrolled Keywords:	crowdfunding; new product development; entrepreneurial financing; uncertainty; psychology of innovation; experimentation
ARBOR DOI:	10.24451/arbor.19751
URI:	https://arbor.bfh.ch/id/eprint/19751