Intrusive Smart Home Assistants: An Exploratory Study and Scale Development

Raff, Stefan; Wentzel, Daniel (16 June 2023). Intrusive Smart Home Assistants: An Exploratory Study and Scale Development In: 31st European Conference on Information Systems (ECIS). Kristiansand, Norway. 11.-16.06.2023.

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Despite having many useful capabilities, more recently smart home assistants (SHAs) have also raised negative feelings and doubts which may cause resistance among potential users. However, current research has neither examined SHAs from the perspective of resistance nor its specific drivers (inhibitors). We address this gap and adopt a mixed-method research design with two studies that build on each other. Study 1 (N=10) elicits the belief structures underlying resistance to SHAs. Study 2 (N=276) builds on these findings and delves deeper into the understanding of one novel identified inhibitor, namely “perceived intrusion”, by taking initial strides towards creating a measurement instrument. Our results contribute to the previously under-researched “dark side” of smart consumer IT by examining the phenomenon of resistance. This way, we hope to inspire future research to expand on our findings, as well as apply our measurement instrument in other smart product contexts.

Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Digital Technology Management Business School
Name:	Raff, Stefanhttps://orcid.org/0000-0002-3045-4746 and Wentzel, Daniel
Language:	English
Submitter:	Stefan Raff-Heinen
Date Deposited:	03 May 2023 11:07
Last Modified:	03 May 2023 11:07
Uncontrolled Keywords:	Smart product, Resistance, Scale development, Mixed-method
ARBOR DOI:	10.24451/arbor.19139
URI:	https://arbor.bfh.ch/id/eprint/19139