Barth, Madeline; Konya-Baumbach, Elisa; Kuester, Sabine (2022). 'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing (IMU Research Insights 80). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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IMU_Research_Insight_080.pdf - Published Version Available under License Creative Commons: Attribution (CC-BY). Download (193kB) | Preview |
Official URL: https://madoc.bib.uni-mannheim.de/62779/
Item Type: |
Working Paper |
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Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Barth, Madeline; Konya-Baumbach, Elisa  0000-0002-7990-8542 and Kuester, Sabine |
Series: |
IMU Research Insights |
Publisher: |
Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
Language: |
German |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
20 Mar 2023 14:58 |
Last Modified: |
20 Mar 2023 14:58 |
ARBOR DOI: |
10.24451/arbor.18955 |
URI: |
https://arbor.bfh.ch/id/eprint/18955 |
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