The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim?

Isaac, Mathew; Konya-Baumbach, Elisa (20 October 2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Association for Consumer Research Conference 2019. Advances in Consumer Research: Vol. 47 (pp. 656-657). Duluth, MN: Association for Consumer Research

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Isaac, Mathew and Konya-Baumbach, Elisa
Series:	Advances in Consumer Research
Publisher:	Association for Consumer Research
Language:	English
Submitter:	Elisa Konya-Baumbach
Date Deposited:	31 Mar 2023 09:47
Last Modified:	31 Mar 2023 09:47
Related URLs:	Organisation
ARBOR DOI:	10.24451/arbor.18954
URI:	https://arbor.bfh.ch/id/eprint/18954