Konya-Baumbach, Elisa (20 February 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: 2022 AMA WINTER ACADEMIC CONFERENCE: Reconnecting and Reconceiving the Marketplace. Proceedings: Vol. 33 (pp. 258-260). Chicago, Illinois: American Marketing Association
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Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Konya-Baumbach, Elisa 0000-0002-7990-8542 |
ISBN: |
978-0-87757-012-7 |
Series: |
Proceedings |
Publisher: |
American Marketing Association |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:02 |
Last Modified: |
31 Mar 2023 09:02 |
Uncontrolled Keywords: |
emotional contagion, customer reviews, consumer judgments, feelings-as-information |
ARBOR DOI: |
10.24451/arbor.18952 |
URI: |
https://arbor.bfh.ch/id/eprint/18952 |
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