How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments

Konya-Baumbach, Elisa (4 March 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Society for Consumer Psychology Conference 2022. virtual venue. March 2-4, 2023.

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Konya-Baumbach, Elisa0000-0002-7990-8542
Language:	English
Submitter:	Elisa Konya-Baumbach
Date Deposited:	20 Mar 2023 14:55
Last Modified:	20 Mar 2023 14:55
URI:	https://arbor.bfh.ch/id/eprint/18946