Immersive virtual reality helps to promote pro-environmental norms, attitudes and behavioural strategies

Kleinlogel, Emmanuelle P.; Schmid Mast, Marianne; Renier, Laetitia A.; Bachmann, Manuel David; Brosch, Tobias (2023). Immersive virtual reality helps to promote pro-environmental norms, attitudes and behavioural strategies Cleaner and Responsible Consumption, 8, p. 100105. Elsevier 10.1016/j.clrc.2023.100105

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Our study focuses on the promotion of sustainable actions that individuals can adopt at home. We tested the effectiveness of different formats of conducting promotional campaigns providing pro-environmental knowledge. Specifically, we assessed whether the same message delivered in print, in a video or in an immersive virtual environment, via a virtual human that resembles the participant or not, affects norms, attitudes and behavioural strategies in relation to energy saving gestures. Results revealed that receiving pro-environmental knowledge while being immersed in virtual reality led to greater energy saving attitudes and a different use of products and appliances at home as compared to receiving the same information via more traditional means. The present work aims to sensitise governmental and pro-environmental organisations about the effectiveness of using immersive virtual reality to conduct such campaigns.

Item Type:	Journal Article (Original Article)
Division/Institute:	School of Social Work > Institute for Specialised Didactics, Profession Development and Digitalisation School of Social Work
Name:	Kleinlogel, Emmanuelle P.; Schmid Mast, Marianne; Renier, Laetitia A.; Bachmann, Manuel David0000-0001-7133-7215 and Brosch, Tobias
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) T Technology > T Technology (General)
ISSN:	2666-7843
Publisher:	Elsevier
Language:	English
Submitter:	Manuel David Bachmann
Date Deposited:	24 Feb 2023 11:06
Last Modified:	23 Nov 2023 21:46
Publisher DOI:	10.1016/j.clrc.2023.100105
Uncontrolled Keywords:	Immersive virtual reality Doppelganger Energy saving Attitudes Strategies
ARBOR DOI:	10.24451/arbor.18863
URI:	https://arbor.bfh.ch/id/eprint/18863