Determining the influence of food user value on the intention to waste tomatoes at home

Tüfer, Gina; Brunner, Thomas (2023). Determining the influence of food user value on the intention to waste tomatoes at home Resources, Environment and Sustainability, 12, p. 100111. Elsevier 10.1016/j.resenv.2023.100111

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To date, there is no evidence on how food user value influences the intention to waste food at home. We experimentally tested the influence of the freshness of tomatoes and them being grown in/on one’s garden/balcony on the intention to waste tomatoes at home (n = 454). We uncovered a significantly lower intention to waste them if they were described as still fresh (versus no longer fresh) and a lower intention to waste them if they were homegrown (versus bought). It did not make a difference whether fresh tomatoes were store-bought or homegrown. However, once the tomatoes were no longer fresh, the purchased tomatoes were much more likely to be thrown away than the homegrown tomatoes.

Item Type:	Journal Article (Original Article)
Division/Institute:	School of Agricultural, Forest and Food Sciences HAFL School of Agricultural, Forest and Food Sciences HAFL > Consumer-focused Food Production > Consumer Behaviour
Name:	Tüfer, Gina and Brunner, Thomas0000-0002-6770-6548
ISSN:	26669161
Publisher:	Elsevier
Language:	English
Submitter:	Thomas Brunner
Date Deposited:	24 Feb 2023 11:04
Last Modified:	24 Feb 2023 11:04
Publisher DOI:	10.1016/j.resenv.2023.100111
Uncontrolled Keywords:	Food waste Food user value Value perception Freshness Gardening Tomatoes Household Intention SDG 12.3
ARBOR DOI:	10.24451/arbor.18859
URI:	https://arbor.bfh.ch/id/eprint/18859