Me, Myself, and I – Uncovering the Effects of Product Name Personalization

Raff, Stefan; Nägele, Nora; Wentzel, Daniel (May 2017). Me, Myself, and I – Uncovering the Effects of Product Name Personalization In: 46th European Marketing Academy Conference (EMAC). University of Groningen, the Netherlands. 23-26 May 2017.

Full text not available from this repository. (Request a copy)

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

Business School

Name:

Raff, Stefan0000-0002-3045-4746;
Nägele, Nora and
Wentzel, Daniel

Language:

English

Submitter:

Stefan Raff

Date Deposited:

16 Mar 2022 09:26

Last Modified:

16 Mar 2022 09:26

URI:

https://arbor.bfh.ch/id/eprint/16638

Actions (login required)

View Item View Item
Provide Feedback