Raff, Stefan; Nägele, Nora; Wentzel, Daniel (May 2017). Me, Myself, and I – Uncovering the Effects of Product Name Personalization In: 46th European Marketing Academy Conference (EMAC). University of Groningen, the Netherlands. 23-26 May 2017.
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Official URL: https://www.emac-online.org/emac-annual-conference...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School |
Name: |
Raff, Stefan 0000-0002-3045-4746; Nägele, Nora and Wentzel, Daniel |
Language: |
English |
Submitter: |
Stefan Raff-Heinen |
Date Deposited: |
16 Mar 2022 09:26 |
Last Modified: |
16 Mar 2022 09:26 |
URI: |
https://arbor.bfh.ch/id/eprint/16638 |
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