Overcoming consumer resistance to innovations - an analysis of adoption triggers

Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers R&D Management, 49(2), pp. 139-154. 10.1111/radm.12259

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Item Type:

Journal Article (Original Article)

Division/Institute:

Department of Business > Institut Innovation and strategic entrepreneurship > Low-end-Innovation
Department of Business

Name:

Reinhardt, Ronny; Hietschold, Nadine and Gurtner, Sebastian

Subjects:

H Social Sciences > H Social Sciences (General)

ISSN:

00336807

Language:

English

Submitter:

Nadine Hietschold

Date Deposited:

15 Jan 2019 14:24

Last Modified:

06 Aug 2019 14:55

Publisher DOI:

10.1111/radm.12259

ARBOR DOI:

10.24451/arbor.16

URI:

https://arbor.bfh.ch/id/eprint/16

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