Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?

Rodel, Eugen; Ammann, Paul (2021). Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems? In: Service Summit 2021 - Smart Services Supporting the New Normal. Springer Nature 10.1007/978-3-030-97042-0

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Research increasingly covers digitalization as a driver of servitization towards digitally-enabled product-service systems (PSS). These systems call for new business models and value co-creation for the development and delivery of value propositions. However, the success of a PSS strategy is dependent on the involved actors. Market segmentation is a process of examining and grouping customers and targeting them with specific value propositions. Companies can then benefit from a better understanding of customer needs and a differentiated marketing strategy that leads to competitive advantages. It seems that market segmentation could support the creation of digitally-enabled PSS. However, there seems to be only scarce literature that builds a connection between the two research fields. Therefore, this paper uses a semi-systematic literature review to identify and apprise the state of knowledge. Of the ten papers found to be relevant, only one paper can answer the research question fully. The results show a clear research gap. Nonetheless, the analysis indicates that the topic of market segmentation is often discussed in combination with value co-creation. Examining segmentation in this context could further the understanding of how a digitally-enabled PSS architecture based on market segmentation can improve an industrial business-to-business (B2B) company's competitive position.

Item Type:

Book Section (Book Chapter)


School of Engineering and Computer Science > Institute for Data Applications and Security (IDAS) > IDAS / International Management


Rodel, Eugen0000-0002-9297-5010 and
Ammann, Paul0000-0002-6103-578X


H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management




Springer Nature




Paul Ammann

Date Deposited:

08 Dec 2021 11:31

Last Modified:

11 May 2022 09:59

Publisher DOI:



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