New Design Methods for Typography and Information Design in the Field of Intercultural Communication.

Ruedi, Baur; Felsing, Ulrike (29 January 2016). New Design Methods for Typography and Information Design in the Field of Intercultural Communication. In: UNFROZEN, First Swiss Design Network Design Research Conference: Winter Summit 2016.. Grandhotel Giessbach, Switzerland. 28-31 Januar 2016.

[img] Text
Restricted to registered users only

Download (1MB)

In a globalized world, Asian, Latin, and Arabic characters and visual cultures increasingly appear side by side and are interwoven with one another. The coexistence of different visual cultures is now part of our daily lives, and it is part of many different bases of communication. This design research is confined to the following main questions: How is it possible to present information, structures, and designs from different linguistic and cultural backgrounds with their own system of representation, so that these systems coexist in an equitable way? The first phase of the research focused mainly on multilingual typography. A concrete practical application of the newly developed design methods for intercultural communication was elaborated as a corporate design for the scientific conference " Future Cities, Sino-­‐Swiss Science, Industry, and Government in Dialogue " at the Expo 2010 Shanghai (with Swissnex Shanghai) and accompanied by an exhibition for the festival " Culturescapes " 2010 in Basel. In the second phase, we shifted our attention to the transcultural potential of images from China and the West. As an exemplary object of research we chose a Ming dynasty encyclopedia of images. Here we investigated the following questions: How do the images from the encyclopedia convey information, which principles of representation does it follow, and how can this knowledge be communicated to the Western public? How do cultural ideas and concepts exclude one another? How can we break free from too firmly established patterns that underlie all fundamental representational systems?

Item Type:

Conference or Workshop Item (Speech)


Bern Academy of the Arts
Bern Academy of the Arts > Institute of Design Research


Ruedi, Baur and
Felsing, Ulrike0000-0003-3791-3316




Ulrike Felsing

Date Deposited:

10 Aug 2021 15:01

Last Modified:

23 Mar 2023 16:05

Related URLs:




Actions (login required)

View Item View Item
Provide Feedback