Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs

Hietschold, Nadine; Voegtlin, Christian (2021). Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs Journal of Social Entrepreneurship, pp. 1-23. Taylor & Francis 10.1080/19420676.2021.1880466

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How are social entrepreneurs different from commercial entrepreneurs? This study sheds light on this issue by applying the perspective of entrepreneurial cognition and by arguing that social entrepreneurs are even more susceptible to cognitive biases than commercial entrepreneurs. The empirical study of 205 Swiss entrepreneurs could confirm that social entrepreneurs tend to be more overconfident and prone to escalation of commitment than commercial entrepreneurs, while the study found no differences for illusion of control. The findings indicate that cognitive biases are an important puzzle piece to understand the differences between social and commercial entrepreneurs.

Item Type:

Journal Article (Original Article)

Division/Institute:

Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation

Name:

Hietschold, Nadine and
Voegtlin, Christian

Subjects:

H Social Sciences > H Social Sciences (General)

ISSN:

1942-0676

Publisher:

Taylor & Francis

Language:

English

Submitter:

Nadine Hietschold

Date Deposited:

22 Mar 2021 11:31

Last Modified:

21 Sep 2021 02:18

Publisher DOI:

10.1080/19420676.2021.1880466

Uncontrolled Keywords:

Social entrepreneurship; entrepreneurial cognition; cognitive bias; overconfidence; escalation of commitment; illusion of control

ARBOR DOI:

10.24451/arbor.14481

URI:

https://arbor.bfh.ch/id/eprint/14481

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