Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim
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Official URL: https://www.bwl.uni-mannheim.de/media/Einrichtunge...
Item Type: |
Journal or Series (Working Paper Series) |
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Division/Institute: |
Business School > Business Foundations and Methods > Marketing Business School > Institute for Marketing & Global Management > Marketing |
Name: |
Feurer, Sven; Schuhmacher, Monika C. and Kuester, Sabine |
Subjects: |
H Social Sciences > H Social Sciences (General) |
Series: |
How Pricing Teams Develop Effective Pricing Strategies for New Products |
Publisher: |
IMU Research Insights, Universität Mannheim |
Submitter: |
Sven Feurer |
Date Deposited: |
22 Mar 2021 11:13 |
Last Modified: |
22 Jun 2022 10:57 |
Additional Information: |
Die Erlaubnis, diese Datei im ARBOR-Repository zu veröffentlichen, wurde eingeholt |
ARBOR DOI: |
10.24451/arbor.14389 |
URI: |
https://arbor.bfh.ch/id/eprint/14389 |
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