Applying configurational theory to build a typology of ethnocentric consumers

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075

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Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s (2006) review reveals inconsistencies in the literature with regard to CE and its antecedents. To shed theoretical and empirical light on these inconsistencies, the purpose of this paper is to contribute two new perspectives on CE: first, a typology that classifies ethnocentric consumers by the extent to which they support government-controlled protectionism and consumer-controlled protectionism; and second, a configurational (recipe) perspective on the antecedents.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Business Foundations and Methods Business School > Business Foundations and Methods > Marketing Business School Business School > Institute for Marketing & Global Management > Marketing
Name:	Feurer, Sven; Konya-Baumbach, Elisa and Woodside, Arch G.
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	0265-1335
Publisher:	Emerald
Language:	English
Submitter:	Sven Feurer
Date Deposited:	27 Jan 2021 15:14
Last Modified:	03 Mar 2023 08:45
Publisher DOI:	10.1108/IMR-03-2014-0075
Uncontrolled Keywords:	Methods, Buying, Consumer ethnocentrism, Buyers, fsQCA, Causal recipe, MRA
ARBOR DOI:	10.24451/arbor.14190
URI:	https://arbor.bfh.ch/id/eprint/14190