«I Want to Be Like You!»: The Influence of Role Models on Entrepreneurial Intention

Fellnhofer, Katharina; Mueller, Susan (2018). «I Want to Be Like You!»: The Influence of Role Models on Entrepreneurial Intention Journal of Enterprising Culture, 26(2), pp. 113-153. World Scientific Publishing 10.1142/S021849581850005X

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Explaining individual’s entrepreneurial intention is a central element in entrepreneurship research. The purpose of this paper is to illustrate that role models have an indirect effect on students’ entrepreneurial intention. We draw on a sample of 266 individuals and apply structural equation modeling. Our results show that role models have a positive and significant influence on entrepreneurial intention via the antecedents described in the theory of planned behavior, the entrepreneurial event model, and the integrated version of these models. With our study, we aim to contribute to a more comprehensive understanding of the path through which role models influence entrepreneurial intention.

Item Type:

Journal Article (Original Article)


Business School > Institute for Innovation and Strategic Entrepreneurship


Fellnhofer, Katharina and
Mueller, Susanhttps://orcid.org/0000-0002-2061-5446


World Scientific Publishing




Susan Müller

Date Deposited:

09 Dec 2020 12:29

Last Modified:

09 Oct 2021 02:18

Publisher DOI:


Uncontrolled Keywords:

role model; entrepreneurial intention; entrepreneurship education; entrepreneurial event model; theory of planned behavior





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