Increasing Entrepreneurial Intention: Effective Entrepreneurship Course Characteristics

Mueller, Susan (2011). Increasing Entrepreneurial Intention: Effective Entrepreneurship Course Characteristics International Journal of Entrepreneurship and Small Business, 13(1), pp. 55-74.

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Ajzen’s model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.

Item Type:

Journal Article (Original Article)


Business School > Institute for Innovation and Strategic Entrepreneurship


Mueller, Susan




Susan Müller

Date Deposited:

09 Dec 2020 12:39

Last Modified:

24 Sep 2021 02:18

Uncontrolled Keywords:

entrepreneurial intention; effectiveness; entrepreneurship; course characteristics; pedagogy; theory of planned behaviour; attitudes; subjective norms; behavioural control; entrepreneurship education




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