The acquisition and utilization of market information in new venture development and the contingent nature of new venture organizing activities

Hopp, Christian (2012). The acquisition and utilization of market information in new venture development and the contingent nature of new venture organizing activities Journal of Strategic Marketing, 20(6), pp. 553-567. Taylor & Francis 10.1080/0965254X.2012.711344

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Using data from the Second Panel Study of Entrepreneurial Dynamics, this study analyzes the role of information acquisition and utilization in new venture development. We employ competing risk analysis to make use of the longitudinal data structure in PSED II. Our results highlight the contingent nature of information acquisition in assisting the nascent entrepreneur in carrying out organizing activities. Our results show that marketing and business planning activities only create value when entrepreneurs also engage in information acquisition with potential customers. We empirically disentangle a contingent structure among organizing activities in new venture creation and highlight the interdependencies.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Business Foundations and Methods
Name:	Hopp, Christian0000-0002-4095-092X
ISSN:	0965-254X
Publisher:	Taylor & Francis
Language:	English
Submitter:	Christian Hopp
Date Deposited:	21 Oct 2020 10:23
Last Modified:	28 Sep 2021 02:17
Publisher DOI:	10.1080/0965254X.2012.711344
Uncontrolled Keywords:	entrepreneurship, process, PSED II, business plan, marketing, new venture emergence
ARBOR DOI:	10.24451/arbor.12006
URI:	https://arbor.bfh.ch/id/eprint/12006