THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT

Hietschold, Nadine (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT In: Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (pp. 39-58). Hoboken, NJ.: John Wiley & Sons, Inc. 10.1002/9781119390299.ch3

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Item Type:

Book Section (Book Chapter)

Division/Institute:

Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation
Business School

Name:

Hietschold, Nadine

Subjects:

H Social Sciences > H Social Sciences (General)

ISBN:

978-1-119-38930-9

Publisher:

John Wiley & Sons, Inc.

Language:

English

Submitter:

Nadine Hietschold

Date Deposited:

15 Jan 2019 14:09

Last Modified:

15 Jan 2019 14:09

Publisher DOI:

10.1002/9781119390299.ch3

URI:

https://arbor.bfh.ch/id/eprint/12

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