Hietschold, Nadine (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT In: Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (pp. 39-58). Hoboken, NJ.: John Wiley & Sons, Inc. 10.1002/9781119390299.ch3
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Official URL: https://onlinelibrary.wiley.com/doi/abs/10.1002/97...
Item Type: |
Book Section (Book Chapter) |
|---|---|
Division/Institute: |
Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation Business School |
Name: |
Hietschold, Nadine 0000-0002-5624-8860 |
Subjects: |
H Social Sciences > H Social Sciences (General) |
ISBN: |
978-1-119-38930-9 |
Publisher: |
John Wiley & Sons, Inc. |
Language: |
English |
Submitter: |
Nadine Gurtner |
Date Deposited: |
15 Jan 2019 14:09 |
Last Modified: |
12 Jun 2023 21:45 |
Publisher DOI: |
10.1002/9781119390299.ch3 |
URI: |
https://arbor.bfh.ch/id/eprint/12 |
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