Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation

Kaya, Ugur; Gees, Thomas; Koumpis, Adamantios (7 February 2020). Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation In: „The People vs. The Power Bloc“(?) – Interdisziplinäre Perspektiven auf Pop und Populismen - 12. Jahrestagung der AG Populärkultur und Medien in der Gesellschaft für Medienwissenschaft. Bonn, Germany. 6-8 February 2020.

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It is part of the ancient Greek mythology so some type of fakes news as well, but for Heracles to kill the Lernaean Hydra, he needed a good plan. We also badly need a good plan if not to eradicate, but at least to tame the growing influence of fake news on Social Media and the Web.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

Business School > Institute for Digital Enabling
Business School > Institute for Digital Technology Management

Name:

Kaya, Ugur;
Gees, Thomas and
Koumpis, Adamantios

Subjects:

H Social Sciences > H Social Sciences (General)

Language:

English

Submitter:

Adamantios Koumpis

Date Deposited:

09 Jun 2020 10:46

Last Modified:

09 Jun 2020 10:46

Uncontrolled Keywords:

fake news, consumer attitude, brand reputation

ARBOR DOI:

10.24451/arbor.11845

URI:

https://arbor.bfh.ch/id/eprint/11845

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