Impact of social value orientation on energy conservation in different behavioral domains

Sütterlin, Bernadette; Brunner, Thomas; Siegrist, Michael (2013). Impact of social value orientation on energy conservation in different behavioral domains Journal of Applied Social Psychology, 43(8), pp. 1725-1735. Wiley-Blackwell 10.1111/jasp.12128

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The purpose of this study was to examine the relationship between social value ori-entation and energy conservation over different energy consumption domains.Additionally, the impact of type of energy conservation measure (curtailment vs.energy efficiency) was investigated. Data were derived from a mail survey of Swisshouseholds (N=1,209). It was expected that social value orientation and type ofconservation measure affect conservation behavior. Confirming our hypotheses,prosocials reported more energy conservation—in the housing, mobility, and fooddomain—compared with individualists and competitors.As assumed,the differencein energy conservation between the three social value orientations was found forcurtailment behaviors, but not for energy efficiency behaviors requiring no changein habits. Results and implications are discussed.

Item Type:	Journal Article (Original Article)
Division/Institute:	School of Agricultural, Forest and Food Sciences HAFL > Consumer-focused Food Production
Name:	Sütterlin, Bernadette; Brunner, Thomas0000-0002-6770-6548 and Siegrist, Michael
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	00219029
Publisher:	Wiley-Blackwell
Language:	English
Submitter:	Thomas Brunner
Date Deposited:	05 May 2020 12:55
Last Modified:	14 Oct 2021 02:18
Publisher DOI:	10.1111/jasp.12128
ARBOR DOI:	10.24451/arbor.11683
URI:	https://arbor.bfh.ch/id/eprint/11683