It takes some effort. How minimal physical effort reduces consumption volume

Brunner, Thomas (2013). It takes some effort. How minimal physical effort reduces consumption volume Appetite, 71, pp. 89-94. Elsevier 10.1016/j.appet.2013.07.014

[img] Text
Brunner (2013).pdf - Published Version
Restricted to registered users only
Available under License Publisher holds Copyright.

Download (414kB) | Request a copy

Plenty of studies have demonstrated that effort influences food choice. However, few have been conducted to analyze the effect of effort on consumption volume. Moreover, the few studies that have measured consumption volume all have strong limitations. The goal of the present paper is to disentangle confounding variables in earlier research and to rule out various alternative explanations. In a tasting setting focusing on snacking behavior, either unwrapping a food product or grabbing it with sugar tongs was enough to significantly reduce consumption, regardless of whether an unhealthy or healthy food item was used. Hardly any cognitive resources seem to be necessary for the effect to occur, as cognitive load did not affect the findings. In light of obesity being a pressing concern, these findings might be valuable for individuals as well as for the food industry.

Item Type:

Journal Article (Original Article)

Division/Institute:

School of Agricultural, Forest and Food Sciences > Abteilung Food Science & Management

Name:

Brunner, Thomas

Subjects:

H Social Sciences > H Social Sciences (General)

ISSN:

01956663

Publisher:

Elsevier

Language:

English

Submitter:

Thomas Brunner

Date Deposited:

05 May 2020 12:44

Last Modified:

05 May 2020 12:44

Publisher DOI:

10.1016/j.appet.2013.07.014

Uncontrolled Keywords:

Effort, Consumption volume, Food intake, Consumer behavior

ARBOR DOI:

10.24451/arbor.11682

URI:

https://arbor.bfh.ch/id/eprint/11682

Actions (login required)

View Item View Item
Provide Feedback