Swiss bike-to-work campaign: Did we reach the intended population?

Surbeck, Rebekka; Martin-Diener, Eva; Grize, Letitia; Spoerr, Adrian; Braun-Fahrländer, Charlotte (2009). Swiss bike-to-work campaign: Did we reach the intended population? Schweizerische Zeitschrift für Sportmedizin und Sporttraumatologie, 57(2), pp. 78-80. Rubmedia

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Bike-to-work campaigns aim to promote active commuting to increase physical activity. Little is known about the characteristics of the population which is reached by such initiatives. In the framework of a bike-to-work campaign involving a large Swiss company, structured telephone interviews were conducted with a random sample of 178 campaign participants and 159 non-participants. Participants and non-participants did not significantly differ regarding gender, education or physical activity level. Yet, participants were younger, lived closer to work and habitually commuted by bike. Still, 37.6% of the participants had not used the bike for commuting to work prior to the campaign.

Item Type:	Journal Article (Original Article)
Division/Institute:	Swiss Federal Institute of Sports Magglingen SFISM
Name:	Surbeck, Rebekka; Martin-Diener, Eva; Grize, Letitia; Spoerr, Adrian and Braun-Fahrländer, Charlotte
ISSN:	1422-0644
Publisher:	Rubmedia
Language:	English
Submitter:	Service Account
Date Deposited:	03 May 2021 11:21
Last Modified:	22 Jun 2022 10:55
Additional Information:	Die Erlaubnis, diese PDF-Datei im ARBOR-Repository zu veröffentlichen, wurde eingeholt
Uncontrolled Keywords:	Bike-to-work Switzerland
ARBOR DOI:	10.24451/arbor.11110
URI:	https://arbor.bfh.ch/id/eprint/11110