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Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronn<; Gurtner, Sebastian (17 June 2022). Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types In: European Academy of Management Conference. Winterthur, Switzerland. June 15-17 2022.
